A new kind of happiness

Posted on Jun 26, 2010


The Apple marketing machine created a tribe, giving to the rise of superfans whose identity/self-image hinges on being one of the first to own a new product. I don’t know if it’s Apple you should really blame, though. You should blame our culture for allowing the media to manipulate us, brainwashing us, shaping the behavior to work jobs we hate so we can buy things so we can be happy.

Posted via email from nikhil's posterous